Advertising Project

 

  1. Using periodicals, select an advertisement that includes a description of the environmental impacts of its product. Make a copy of it and include it in your project.
  2. Answer the following questions:
  • Describe the product that is being advertised.
  • How does the product propose to help the energy crisis?
  • Research information about the company. Include any information about its earnings, statements about its mission, etc.
  • How does the image, slogan, or statement convey a commitment to energy conservation?
  • In your opinion, is it effective? Why or why not?

    3. Select one of the following options:

  • Write a letter to the CEO of the company commenting on this advertisement.
  • Design another advertisement/logo/slogan.
  • Write a song or change the lyrics to an existing one to advertise the product.

 

 

Element

Point value

Your points

Appropriateness of selection

5

 

Product description

10

 

Proposal to aid energy crisis

10

 

Research information about the agency/company

15

 

Image/slogan commitment to energy conservation

10

 

Effectiveness of advertisement

10

 

Follow-up Option

Ø      Creativity

Ø      Mechanics

Ø      Accuracy

Ø      Appearance

35

 

Bibliography

5

 

                                                  TOTAL                              100